Recently, many designers and organizers of fashion events have been preaching the philosophy of sustainability. The theme of conscious, ecological, and ethical fashion is increasingly reflected in collections and shows. This season, the KEKA brand has collaborated with the major national brand ATB for Odessa Fashion Day, presenting an eco-bag – a product of ATB as a meaningful accent in the philosophy of their collection. KEKA was recently included in the global Fur Free Retailer program as a brand that is not indifferent to social issues regarding the preservation of the planet.
On April 14th, at the unique Museum of KP “OdessaGorElectroTrans,” a KEKA show took place. The French style became the prevailing muse of the new KEKA Autumn-Winter 19/20 collection. Silhouettes, a subtle allure of charisma, romance, and total black – the main rules of “luxurious” minimalism. The reinterpretation of classic fashion canons emphasizes all the virtues and charms of the female figure. The looks perfectly match with a variety of accessories, especially those that embody the social message about the eco-friendliness of nature, society, and the fashion world as a whole. As part of the show, the ATB eco-bag was presented as an everyday stylish accessory that challenges pollution and society’s carelessness towards ecology.
The ATB network has developed bags and eco-bags with a unique addition to the formula composition – d2w, which affects the carbon compound of the polymer. As a result, the bag’s decomposition in the environment occurs much faster and is safer for the environment.
“Creators draw inspiration, dissolving in the exquisite aroma of femininity… Refinement and elegance are the hallmarks of true taste, without excessive luxury… The unique French style…” – say the founders of the KEKA brand about the collection.
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